Wednesday, March 4, 2015

CRITICAL STUDY (DCC 2084)

 Understanding Element of Design.

   Elements are components or parts which can be isolated and defined in any visual design or work of art and carry a wide variety of massages.

The Element are:
  • Line
  • Shape
  • Color
  • Texture
  • Value
  • Size
  • Space
Line.
 
Image 1.
    An outline, it can create texture and can be thick and thin. Line can include actual, implied, vertical, horizontal, diagonal and contour lines.


Shape.


Image 1.1
    A 2-dimensional line with no form or thickness. Shapes are flat and can be grouped into two categories, geometric and organic.


Color.
Image 1.2
   The color wheel is a way of showing the chromatic scale in a circle using all the colors made with the primary triad. Complimentary pairs can produce dull and neutral color.  Black and white can be added to produce tints (add white), shades (add black) and tones (add gray).

Texture.
Image 1.3
    Texture can be real or implied by different uses of media. It is the degree of roughness or smoothness in objects.


Value.
Image 1.4
      It is the contrast between black and white and all the tones in between its also, value can be used with color as well as black and white. Contrast is the extreme changes between values.



Size.
Image 1.5
   3-dimensional object having volume and thickness. 3-D effect that can be implied with the use of light and shading techniques. Form can be viewed from many angles.


Space.
Image 1.6
    Refers to variations in the perspective, and proportions of objects, lines or shapes. There is a variation of sizes in space of objects either real or imagined.

Sunday, December 28, 2014

Copywriting for Advertising ( Radio ads)

Weekly Task.

Need to find two radio ads. with their script.


Honda Civic Hatchback Radio ads.

Image 1.


Duration 0.42 sec.

Target audience: Younger driver group, and group of person age about 30 to 40 years old.

https://www.youtube.com/watch?v=Gq1-t2dWOcU

Script.
  
   Yes Sir or Madam, if your friends it’s just brought a new Hatch that’s strangely that not the Honda Civic here something you might not want to mention,…
Don’t tell him, that the Honda Civic has been awarded the best hot hatch money can buy.
Don’t tell him, the Honda Civic has been awarded the car most worth selling on money on twice.
Don’t tell him, that the leading international studies show  that Honda are the most reliable  car on the roads, and at least 70% more reliable that what ever his bought and really..
Don’t tell him, that he could has bought a new Honda Civic Hatch for just two hundred and fourteen eight  thousand three hundred grand, its will just ruin your friendship.
Discover what so many already have.

HONDA THE POWER OF DREAM.
SFX 0.03 sec.







VICO CHOCOLATE DRINK RADIO ADS.

Image 1.1

Vico radio ads.

Duration : 0.32 sec.

Target audience: young kids.

https://www.youtube.com/watch?v=LcuTeTdrps0

Script.

 Kami suka.. Ka.. kalazatan coco jom minum Vico..
Kami suka.. Ka.. kalazatan coco jom minum Vico..
Gud gud di sini gud gud di sana GOOD sini GOOD sana semuanya GOOD GOOD,GOOD ,GOOD, GOOD, GOOD, GOOD.. AAAHHH..
Emm bestnya minum vico GOOD, GOOD, GOOD, GOOD, GOOD.
Minumlah Vico lebih vitamin, lebih mineral lebih coco dan lebih kelazatan GOOD, GOOD, GOOD, GOOD, GOOD, dalam setiap tegukkan.
V. I. C. O.   VICO…

SFX duration: 0.01 sec – 0.31 sec

Copywriting for Advertising. (Good Ads & Bad Ads)

Weekly Task.

Task 2.

Our lecturer, wanted us find two printed ads. One good printed ads and another one bad printed ads.

Good ads.

Image 1.

This printed ads is about a campaign from NHS (National Health Service).
  individual systems:
 -National Health Service (England).
 -Health and Social Care in Northern Ireland.
 -NHS Scotland.
 -NHS Wales.
This NHS ads is aiming the addicted smoker to help them stop smoking and had a healthy live.




Bad Ads.


Image 1.1

This is a Dettol ads. The ads are bad because the background of the display copy are to disturbing and doesn't  make any sense with the Dettol hand wash soap.

Why must to kill people to get the bacteria.?
May brought a negative impact to young consumers.


































Monday, December 22, 2014

Copywriting for Advertising (TV commercial)

TASK 5.

Find two emotional TV commercial and two direct selling TV commercial.


Emotional TV Commercial.

McDonald's Dad Driving Baby.
Duration: 1.05 sec.




Hari Raya TV commercial by BERNAS PADIBERAS NASIONAL BERHAD.
Duration: 7.42 sec.









Direct Selling TV Commercial.

Axe Deodorant TV commercial.
Target: for men ages 18-24.
Duration: 0.30 sec.









Oreo sandwich cookies TV commercial.
Target: beyond mom and children.
Duration: 0.30 sec.






Wednesday, December 17, 2014

Copywriting for Advertising. (Lyric)

WEEKLY TASK.

Find the meaning behind the song or lyric.

LINKIN PARK BAND.

Link in Park – Powerless.

You hid your skeletons when I had shown you mine
You woke the devil that I thought you'd left behind
I saw the evidence, the crimson soaking through
Ten thousand promises, ten thousand ways to lose
[Chorus:]
And you held it all but you were careless to let it fall
You held it all and I was by your side, powerless
I watched you fall apart and chased you to the end.
I'm left with emptiness that words cannot defend
You'll never know what I became because of you
Ten thousand promises, ten thousand ways to lose
[Chorus: x2]
And you held it all but you were careless to let it fall
You held it all and I was by your side, powerless
Powerless [x2]

Meaning.

This song tell me about, a couple or a married couple had a lot to fight for to give the love once happy. But to fight for it has many challenges. Lose hope when love once was gone and cannot do anything right, cannot see through when problem occur, broken promises. Try to fix the problem but cannot make a change.
But at the end, every thing what we fight for, it worth to be fight for it.. 

Monday, December 15, 2014

Copywriting for Advertising ( 10 taglines & slogan)

TASK 2

10 TAGLINE.



HONDA - The Power of Dreams.
Intel – Intel inside.

Apple – Think different.


AirAsia – Now Everyone can fly.


 DELL – The power to do more.


BMW – The Ultimate Driving Machine.

Panasonic - Idea for life

Emirates - Hello Tomorrow.

DIGI – Always the smarter choice.


D’Herbs – Terlajak Laris.



10 SLOGAN.

M&M - "Melts in your mouth not in your hands"
Kellogg's FROSTED FLAKES - THEY'RE GR-R-REAT!

Skittles - Taste the rainbow.

MAYBELLINE NEW YORK - MAYBE IT'S MAYBELLINE.

REXONA-  "Take The Risk"

Energizer - Keep going and going and going.


HARLEY-DAVIDSON - American by birth. Rebel by choice.

Oreo - Twist, Lick, Dunk..

Volkswagen - Drivers wanted.

VISA - It's everywhere you want to be.

Sunday, December 14, 2014

Copywriting for Advertising (Essay about me)

TASK 1

Making short essay about my self.

    My name Muhamad Syafiq Bin Ramlam. I am 20 years old. What I see in the last 2 years, I have to through all the problem by myself, to build more conscious in what I doing. Past few month, I have been in academic problem, which is dint attend for my class, submit the assignment late. This problem help me to realise that, if I doing it again might have caught me in much trouble in my academic result. Furthermore, I also have some weakness that you might know, is I am a gamers, so I play a lot of games that myself to gaming addicted, another is lazy to wake up early in the morning. This problem are to serious because, if I sleep late I will overslept, and miss the whole day not doing anything just playing games at home. That was my weakness, so my strength are in my work I usually do it in detail, slow pace work but still have and outcome. Other else, on my semester break, I be a shepherd part of the routine, to take care of the goat. This is my family business, every part of the family member take part of it to give and comfort hospitality to the goat.



Image 1

Image 1.1
Image 1.2