Visual Communication in Art and Design (DVI 2034)

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OK Go Band.

Background information.

• An American alternative rock band originally from Chicago, Illinois.
• Years active 1998–present.
• Current based in Los Angeles, California.
•  Damian Kulash (lead vocals, guitar) 
• Tim Nordwind (bass guitar and vocals)
• Dan Konopka (drums and percussion)
• Andy Ross (guitar, keyboards and vocals) who joined them in 2005, replacing Andy Duncan.
• Andy Duncan past member.

Description-
- OKGO "Writing On The Wall".
- Directed by Aaron Duffy, Damian Kulash, Jr. & Bob Partington Production Co
- This video take action in abandon warehouse.
- Many parts of video have focus point.
- Include Element of design and Principle of design.
- Creative Consultant - Mary Fagot.
- Director of Photography - William Rexer.
- Production Designer - Ethan Tobman.
- Wardrobe Designer - Ciera Wells.
- Color - Ricart + Co -- Seth Ricart.

Analysis-
- Many element used in this video.
- Principles of design also included.
- The center of interest in this video it has illusion trick the eyes who watch this video.
- Mix color is used in this video to make every element and principle of design look alive.

Interpretation-
- On this video succeed to attract the intentions and emotion.
- This video also show that music video and art can be combine to make it so enjoyable so watch.
- To support the interpretation that i made is in each part or frame on this video are full of lessons, illusion, color and excellent.

Judgment-
- Overall, the OKGO "Writing On The Wall" music video has make me disbelieve that they can create such an interactive and creative music video, not only just one video but, some of the video also have its own style creativity.
- Suitable for all ages audiences.

Critical Study in Art and Design (DCC 2084)

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Road safety advertisement.

Description
- Use an in image of car falling into the liquor bottle.
- Many car were dump in the liquor bottle.
- Material that used: Folded a4 paper, 2 string, 2 pair of paper clip, strong typeface.
- Abstract element: the bright color of the liquor,repetition image of car.
Analysis
- used the space well and 
- used bright color to highlight the liquor in the bottle.
- simple typeface with strong message.
- used the image of the bottle as the point to the audience understand what happen when drink while drive.
- the repetition image of the car falling down into the bottle, to support the intend of the massage. 
Interpretation
- create awareness and intentions to all the drivers.
- the artist want all drivers don't drink while driving, and it may caused death of the love once.
- clues that i see is the strong typeface, image of the liquor bottle and the falling car. Judgement
- this road safety advertisement are related to social function of art, that influenced the collective behavior of people.

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Vodka bottle designed by Jose Luis Garcia Eguiguren.

Description
- Mix connection and vodka fruit blend.
- Contain emotions such as love, sadness, happiness, fear and anger.
- Mixed emotions cocktails evokes an emotion that change your attitude.
- color-full bottle design.
- spiral from top to bottom bottle.

Analysis

- used the element of design spiral line.
- used color to create and visualized of emotion.
- the proper alignment v shaped order.
- interest with the spiral design and color.

Interpretation

- based on emotion and feeling.
- sell emotions through a product.
- new variety of drink mixing cocktails.
- clues is the typeface at the bottle and the label that show the intention to sell the product.

Judgment

- my understanding of this product are its related to social function of art in form of personal for above the age, in social to attract attention among the drinker. Make more enjoy to feel the mixing cocktails vodka for new experience.

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 Five Minutes of Pure Sculpture by Anthony McCall.

Description
- light installation.
- illusion 3-dimension shaped.
- digital projection light.
- solid  light films.
- haze and light.
- used element of design of shape with stylization and design representation.
Analysis
- contrast in the installation.
- strong composition.
- transformed an old railway station to a cinema space.
- fill with haze and veils of light.
- dark place make the light and haze completed the art.
Interpretation
- make the audience shock and wonder how.
https://www.youtube.com/watch?v=qsGWjpfxa8c
Judgement
- on this art work are really true class and beautiful, this light installation related with social function, in a sense the works of art perform. its also show some physical function in connected with the effective operation in criteria of efficiency, appearance and appeal.

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Miniature House by Vesna Gusman.

Description
- clay miniature house sculpture.
- solid shaped house.
- stretch element.
- texture on the surface of the house.
- contrast have tone and value, proper alignment.
- space between the model house, different sizes, and more shaped.
Analysis
- semantics form the symbolic small house villages.
- show naturalism.
- with the type of miniature house design are more likely people watch because of the element and principle that the artist used.
Interpretation
- 
- 
Judgement

Visual Communication in Art and Design. (DVI 2034)

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  Milky Way.

  Spiral galaxy containing our solar system. An estimated two hundred billion stars or more, it is seen from Earth as an irregular band of hazy light across the night sky.

Its measures about 100,000 light-years in diameter and is the second largest galaxy, after the Andromeda Galaxy, in the cluster known as the Local Group.

*( Andromeda Galaxy: A constellation in the Northern Hemisphere, contains a spiral-shaped galaxy that, at a distance of 2.2 million light-years, is the farthest celestial object visible to the naked eye.)

Milky Way in Culture.

  The Milky Way is also the swath of light in the night sky produced by the other stars in the galaxy.

Cosmos

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 The universe especially when it is understood as an ordered system. An orderly harmonious systematic universe — compare chaos, order, harmony.

Cosmology

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1. The philosophical study of the origin and nature of the universe.
2. The branch of astronomy concerned with the evolution and structure of the universe.
3. A particular account of the origin or structure of the universe: Ptolemaic cosmology.
4. A specific theory or model of the origin and evolution of the universe.

*Ptolemaic: conception of the universe.

Visual Communication in Art and Design. (DVI 2034)

Keith Barry Critchlow.

Biography

• Born 16 MARCH 1933.
• Nationality UK.
• Occupation professor of architecture, author.

Educated at the Summerhill School and the Royal College of Art. Performed national service in the Royal Air Force from 1951 to 1953. Other than that,  originally trained as a classical painter, he authored many books on geometry, including Order in Space, Islamic Pattern as a Cosmological Art, and Time Stands Still.

  Formerly a lecturer in London for twelve years, and had been a professor of Islamic Art at the Royal College of Art in London from 1975 for many years. He is a leading expert in sacred architecture and sacred geometry and founded Kairos, he served there as director of studies.

*  Kairos is an ancient Greek word meaning the right or opportune moment (the supreme moment).

The following books have been written or edited by Keith Critchlow:

• Time Stands Still : New Light on Megalithic Science. London : Gordon Fraser Gallery, 1979; revised edition, Edinburgh : Floris, 2007.
• Order in Space. London : Thames & Hudson, 2000 (Originally published: 1969).
• Islamic Patterns : An Analytical and Cosmological Approach . London : Thames and Hudson, 1976; Inner Traditions, 1999.
• Keith Critchlow and Jon Allen, The Whole Question of Health : An Enquiry into Architectural First Principles in the Designing of Health-Care Buildings. London : The Prince of Wales's Institute of Architecture, c1994.
• Issam El-Said, Islamic Art and Architecture : The System of Geometric Design, edited by Tarek El-Bouri & Keith Critchlow. Reading : Garnet, 1993.
• Research : Principles, Policy and Practice. London : Prince of Wales's Institute of Architecture, 1993.
• The Soul as Sphere & Androgyne. Ipswich : Golgonooza Press, c1980.
• Earth Mysteries : A Study in Patterns, edited by Keith Critchlow. London : Research into Lost Knowledge Organisation Trust, 1978.
• Into the Hidden Environment. Oceans;  Lifestream of Our Planet. London :  G. Philip, 1972.

Online resources about Keith Critchlow

• The page on Prof. Keith Critchlow on Wikipedia has additional biographical facts and links.
• The Temenos Academy explains its origins, in which Dr. Critchlow played a seminal role, in this way: "In 1980 the poet and scholar Kathleen Raine, together with Keith Critchlow, Brian Keeble and Philip Sherrard, launched Temenos, a journal devoted to the Arts of the Imagination. The journal sought to give space to poets, artists, writers and thinkers who subscribed to the belief that man is firstly a spiritual creature with spiritual needs which have to be nourished if we are to fulfil our potential and be happy.…From these early beginnings the Temenos Academy was launched in 1990 as a teaching organisation dedicated to the same central idea that had inspired the Journal."
• Dr. Critchlow founded Kairos, "an educational charity specifically founded to promote the recovery of traditional (perennial) values in the Arts and Sciences." The Kairos website has additional biographical information on Keith Critchlow, as well as announcements on the foundation's activities.

Visual Communication In Art and Design. ( DVI 2034)

Visual Communication.

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•  Communication through a visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon.
•  Trains designers for the communication needs of industry and society.
•  Encourage innovative visual ideas that inform, interpret, instruct or persuade the intended user across the spectrum of application.

ELEMENTS OF DESIGN.

Line.

Is a mark between two points.Lines can be used for a wide range of purpose: stressing a word or phrase, connecting content to one another, creating pattern and much more.

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Color.

Is used to generate emotions, define importance, create visual interest and more. CYMK is a subtractive color; RGB is additive color.

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Texture.

 Relates the to surface of an object; the look of feel of it. Concrete has a rough texture; drywall has a smooth and subtle texture. Using texture in design is a great way to add depth and visual interest.

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Size.

Is how small of large something is; a small shirt vs an extra large shirt. Use size to define importance, create visual interest in a design.

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Space.

Is the area around or between element in a design. It can be used to separate or group information; lead the eye through a design and more.

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Value.

Is how light or how dark an area looks. A gradient, shown above, is a great way to visualize value - everything from dark to white, all the shade in-between, has a value.

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PRINCIPLES of DESIGN.

Contrast.

 Unique elements in a design should stand apart from one another. one way to do this is to use contrast. Good contrast in design - which can be achieved using elements like color, tone, size and more.

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Alignment.

Proper alignment in a design means that every element in it is visually connected to another element.

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Proximity.

Allows for visual unity in a design. If two elements are related to each other, they should be placed in close proximity to one another.

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Repetition.

 Breeds cohesiveness in a design. Establish a style for each element in a design and use it on similar elements.

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CRITICAL STUDY in ART and DESIGN. (DCC 2084)

Visual form.

Icon: A small picture or symbol on a computer screen that represents a programs.

               A person or a thing that is considered to be a symbol of something.

               A sign which has a characteristic in common with the thing it signifies.

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Symbol: A sign, object, etc which represents something function or process.

                      A  shape or sign used to represent something such as an organization.

                      A  thing that represents or stands for something else, especially a material object                       representing something abstract.

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Index: A way to showing how the price, value, rate, etc or something change.

                   A sign of measure of something.

                   A a figure in a system or scale representing the average value of specified prices,                        shares, or other items as compared with some reference figure.

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Metaphor: A something used, or regarded as being used, to represent something else;                                  emblem; symbol.

                           A figure of speech in which a word or phrase is applied to an object or and                                  action that it does.

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CRITICAL STUDY in ART and DESIGN (DCC 2084)

Understanding Principles of design.

    

   The principles of design are the recipe for a good work of art. The principles combine the elements to create an aesthetic placement of things that will produce a good design.

• Pattern
• Emphasis
• Variety
• Unity
• Balance
• Rhythm&Movement
• Proportion

Pattern

 Repetition of the element of art.

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Emphasis.

Focus - Main idea what "grabs" your attention.

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Variety.

An assortment of lines, shapes, colors, and other elements of art in art work looks complete.

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Unity.

How element work together, fit together, so the art works look completed.

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Balance. 

(symmetrical)

Same design on both sides of a mid line.

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(asymmetrical)

A balance that is not even.

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(radial).

 Type of balance based on a circle with its  design extending from center.

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Rhythm&Movement.

A regular repetition of the element  of art  to create a sense  of rhythm  and movement.

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Proportion.

How parts fit together to make a whole - Size relations

(includes scale, monumental, miniature, exaggeration).

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