Copywriting for Advertising (Background)

Week 2

Copywriting Agency.

  A business that provides writing and editing services to businesses and other organizations. Like individual copywriters, copywriting agencies may offer writing on a for-hire or per-project basis.

  Copywriting agencies often offer the services of many staff members, These services include but not limited to 
- writing,
- editing,
- content or marketing consulting,
- branding,
- naming,
- scriptwriting,
- speechwriting,
- information architectural,
- print and web design and layout,
- software development,
- social networking consulting and implementation,
- project management. 

Advertising Agency

   Ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.
  is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotion for its clients.

TYPE OF ADVERTISING AGENCY.

        Full services agencies.

Creative agencies.

• Specialize agencies.
• In - housed advertising agencies.
• Digital agencies (known as interactive agencies or new media agencies).
• Search engine agencies (known as SEO agencies).
• Social media agencies.
• Healthcare communications agencies.
• Medical education agencies.
• Other agencies.
• 
  
• AGENCY DEPARTMENTS.
• 
  

Creative department.

- The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis.

Account services.

- Agencies appoint account executives to liaise with the clients. The account executives need to be sufficiently aware of the client's needs and desires that can be instructed to the agency's personnel and should get approval from the clients on the agency's recommendations to the clients. Creativity and marketing acumen are the needed area of the client service people.

Media buying.
- The media services department's employees are the people who have contacts with the suppliers of various creative media. For example, they will be able to advise upon and negotiate with printers if an agency is producing flyers for a client.