Professional Study

Dieter Rams: ten principles for good design.

DESIGN IS INNOVATIF - develops in tandem with improving technology.

DESIGN MAKE USEFUL - product bought to be used certain criteria to the user.

DESIGN IS AESTHETIC - the quality of a product is only well-executed objects can be beautiful.

DESIGN MAKE UNDERSTANDABLE - product clearly express its function by making use of the user's intuition.

DESIGN IS UNOBTRUSIVE -  products a purpose are like tools.

DESIGN IS HONEST -  does not make a product appear more innovative, powerful or valuable than it really is.

DESIGN IS LONG-LASTING -  avoids being fashionable and therefore never appears antiquated , it lasts many years – even in today's throwaway society.

DESIGN IS DETAIL - care and accuracy in the design process show respect towards the consumer.

DESIGN IS ENVIRONMENTALLY FREINDLY - makes an important contribution to the preservation of the environment ,  lifecycle of the product.

DESIGN IS SIMPLE -  less, but better , more  simplicity.