DESIGN METHOD

1.Typographic Exhibition Series.

2.Learning Outcome(s) covered:

LOC1: Know the phase of the design development cycle.
LOC2: Plan a project using the design development cycle.
LOC3: Use imagination and innovation in the development of a product.
LOC4: Propose design improvements to the production process.


3.Programme Learning Outcome(s) and Programme Objective(s) covered:

The learning outcome of the programmes are students will be able to:
1 Know the phases of the design development cycle.
2 Be able to plan a project using the design development cycle.
3 Be able to use imagination and innovation in the development of a product.
4 Be able to propose design improvements to the production process.

The  aim of this programme BTEC Higher National Diploma in Graphic Design is to provide a learning environmental that ensure student will:
1. Gain the education and learning for a range of careers in Graphic Design
2. Develop skills in design, implementation and evaluation appropriate to the pathway they have chosen.
3. Become proficient in Graphic Design skills relevant to the industry and the current scenario.
4. Be aware of trends in the are of specialization.
5. Be able to learn and work both individually and as part of a group.
6. Develop effective communication skills, both on an individual basis as well as making corporate presentations.
7. Produce work of a highly professional standard.
8. Be equipped to pursue further study in the area of  choice.


4.Assessment criteria covered:
1.1 Research and record the phases of design development cycle.
2.1 Apply the design development cycle in own project work.
3.1 Apply imagination and innovation to the development of a specified product.
4.1 Evaluate design improvements to the production process.
4.2 Estimate the value of the design development cycle in a commercial context.


5.Relationship to other modules:

>Level 4:
-Unit 11:Design Principles
-Unit 88:Product Design
>Level 5:
-Unit 4:Professional Practice in Art and Design
-Unit93:Specialist 3D Technology and processes.


6.Scenario/Introduction/Background Information:

       This unit focuses on understanding and applying the design development cycle when creating a new product or improving an existing an product or service. The design development cycle encompasses the process from initial concept through to design and production, including reviews at various stages. Learners will explore the stages and methodology relating to design method and apply them to their own work. Learners will be encouraged to develop an analytical and methodical approach and to use evaluation and review to develop work. Design methods used to develop products or services should be innovative and could involve a new product, an improvement to an existing product or the application of new technology or materials.

      Learners will be expected to apply the fundamentals of design method when developing their own product and to develop resourceful and innovative design solutions to a brief. Rigorous review and testing of ideas should be used to encourage debate and development of ideas. Production method should be researched and learners should show an understanding of the relationship between design and the creation of outcome. The commercial context of the work should be considered and this can be archived through working to a brief, considering costing, the needs of end users, the environment and issues of sustainability.

ADVERTISING CAMPAIGNS

Task 2.

In class session, my sir have randomly pick Samsung brand to proceed with the mind mapping on whiteboard. In mind map we were ask to state the word that related to Samsung. Done with mind mapping; we were ask to create a sentence based on the mind map. From the sentences we need to finalize 3. After that the sentences have been shortened.


 This are the finalized taglines

Capturing Moments

Legacy by Emotions

Make your dreams come true

 

The next was to create find design and for each of the tag lines.

 

 

 

 

 

 

 

 

 

 

 

 

Task3.

 

We were ask to create 3 ads based on Adidas sport shoes. It is a group task. Actually it is a practice for us to work in a group. our group have 4 members so we planned that each of us create the 3 ads. So as we done the team members choose 3 out of it. 

 

Taglines.

 

Run like the windFit to enhance performanceFlex your comfort

My attempt based on task 3.

Download "ADIDAS" logo.