Saturday, April 19, 2014
CRITICAL STUDY.
Avant-garde.
- The boundaries of what is accepted as the norm or the status quo, primarily in the cultural realm, considered by some to be a hallmark of modernism, as distinct from postmodernism. Also promotes radical social reforms. Many artists have aligned themselves with the avant-garde movement and still continue to do so, tracing a history from Dada through the Situationists to postmodern artists such as the Language poets around 1981.
CONSTRUCTIVIST.
- Art is characterized by a total abstraction, acceptance and everything modern.
Often very geometric, it is usually experimental, and is rarely emotional.
- The art is often very simple and reduced, paring the artwork down to its basic elements.
A desire to express the experience of modern life - its dynamism, its new and disorientating qualities of space and time.
- First appears as a positive term in Naum Gabo's Realistic Manifesto of 1920.
- The movement was an important influence on new graphic design techniques championed by El Lissitzky.
- His stylistic characteristics and experimentation with production techniques developed in the 1920s and 30s have been an influence on graphic designers since.
- His most famous work was the 1919 propaganda poster "Beat the Whites with the Red Wedge".
FUTURISM.
- Was an artistic and social movement that originated in Italy in the early 20th century.
- It emphasized and glorified themes associated with contemporary concepts of the future, including speed, technology, youth and violence, and objects such as the car, the aeroplane and the industrial city.
- Futurists practised in every medium of art, including painting, sculpture, ceramics, graphic design, industrial design, interior design, urban design, theatre, film, fashion, textiles, literature, music, architecture and even gastronomy.
MOVEMENT.- Futurism is an avant-garde movement founded in Milan in 1909 by the Italian poet Filippo Tommaso Marinetti.
- Launched the movement in his Futurist Manifesto, published for the first time on 5 February 1909 in La gazzetta dell'Emilia, an article in the French daily newspaper Le Figaro on 20 February 1909.
FUTURISM IN LITERATURE.
- A literary movement made its official debut with F.T. Marinetti's Manifesto of Futurism (1909), as it delineated the various ideals Futurist poetry should strive for.
- Futurist literature, can be characterized by its unexpected combinations of images and hyper-conciseness (not to be confused with the actual length of the poem).
- Called their style of poetry parole in libertà (word autonomy) in which all ideas of meter were rejected and the word became the main unit of concern.
- In this way, the Futurists managed to create a new language free of syntax punctuation, and metrics that allowed for free expression.
AEROPAINTING.
- Was a major expression of the second generation of Futurism beginning in 1926.
- Aeropainting was varied in subject matter and treatment, including realism (especially in works of propaganda), abstraction, dynamism, quiet Umbrian landscapes, portraits of Mussolini (e.g. Dottori's Portrait of il Duce), devotional religious paintings, decorative art, and pictures of planes.
- Launched in a manifesto of 1929, Perspectives of Flight, signed by Benedetta, Depero, Dottori, Fillìa, Marinetti, Prampolini, Somenzi and Tato (Guglielmo Sansoni).
- Eventually there were over a hundred aeropainters. Major figures include Fortunato Depero, Enrico Prampolini, Gerardo Dottori and Crali. Crali continued to produce aeropittura up until the 1980s.
BAUHAUS.
- Was first founded by Walter Gropius in Weimar.
- The Bauhaus style later became one of the most influential currents in modern design, Modernist architecture and art, design and architectural education.
- The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.
- Important influence on Bauhaus was modernism, a cultural movement whose origins lay as far back as the 1880s, and which had already made its presence felt in Germany before the World War, despite the prevailing conservatism.
-Art as Life, the biggest Bauhaus exhibition in the UK in over 40 years.
DE STIJL.
- "The Style", also known as neoplasticism, was a Dutch artistic movement founded in 1917 in Amsterdam.
- The group's principal members were the painters Piet Mondrian (1872–1944), Vilmos Huszár (1884–1960), and Bart van der Leck (1876–1958), and the architects Gerrit Rietveld (1888–1964), Robert van 't Hoff (1887–1979), and J. J. P. Oud (1890–1963).
- De Stijl advocated pure abstraction and universality by a reduction to the essentials of form and colour; they simplified visual compositions to the vertical and horizontal directions, and used only primary colors along with black and white.
- De Stijl is also the name of a journal that was published by the Dutch painter, designer, writer, and critic Theo van Doesburg (1883–1931).
DADA.
First edition of the publication DADA by Tristan Tzara; Zurich 1917.
- The boundaries of what is accepted as the norm or the status quo, primarily in the cultural realm, considered by some to be a hallmark of modernism, as distinct from postmodernism. Also promotes radical social reforms. Many artists have aligned themselves with the avant-garde movement and still continue to do so, tracing a history from Dada through the Situationists to postmodern artists such as the Language poets around 1981.
CONSTRUCTIVIST.
- Art is characterized by a total abstraction, acceptance and everything modern.
Often very geometric, it is usually experimental, and is rarely emotional.
- The art is often very simple and reduced, paring the artwork down to its basic elements.
A desire to express the experience of modern life - its dynamism, its new and disorientating qualities of space and time.
- First appears as a positive term in Naum Gabo's Realistic Manifesto of 1920.
- The movement was an important influence on new graphic design techniques championed by El Lissitzky.
- His stylistic characteristics and experimentation with production techniques developed in the 1920s and 30s have been an influence on graphic designers since.
- His most famous work was the 1919 propaganda poster "Beat the Whites with the Red Wedge".
FUTURISM.
- Was an artistic and social movement that originated in Italy in the early 20th century.
- It emphasized and glorified themes associated with contemporary concepts of the future, including speed, technology, youth and violence, and objects such as the car, the aeroplane and the industrial city.
- Futurists practised in every medium of art, including painting, sculpture, ceramics, graphic design, industrial design, interior design, urban design, theatre, film, fashion, textiles, literature, music, architecture and even gastronomy.
MOVEMENT.- Futurism is an avant-garde movement founded in Milan in 1909 by the Italian poet Filippo Tommaso Marinetti.
- Launched the movement in his Futurist Manifesto, published for the first time on 5 February 1909 in La gazzetta dell'Emilia, an article in the French daily newspaper Le Figaro on 20 February 1909.
FUTURISM IN LITERATURE.
- A literary movement made its official debut with F.T. Marinetti's Manifesto of Futurism (1909), as it delineated the various ideals Futurist poetry should strive for.
- Futurist literature, can be characterized by its unexpected combinations of images and hyper-conciseness (not to be confused with the actual length of the poem).
- Called their style of poetry parole in libertà (word autonomy) in which all ideas of meter were rejected and the word became the main unit of concern.
- In this way, the Futurists managed to create a new language free of syntax punctuation, and metrics that allowed for free expression.
AEROPAINTING.
- Was a major expression of the second generation of Futurism beginning in 1926.
- Aeropainting was varied in subject matter and treatment, including realism (especially in works of propaganda), abstraction, dynamism, quiet Umbrian landscapes, portraits of Mussolini (e.g. Dottori's Portrait of il Duce), devotional religious paintings, decorative art, and pictures of planes.
- Launched in a manifesto of 1929, Perspectives of Flight, signed by Benedetta, Depero, Dottori, Fillìa, Marinetti, Prampolini, Somenzi and Tato (Guglielmo Sansoni).
- Eventually there were over a hundred aeropainters. Major figures include Fortunato Depero, Enrico Prampolini, Gerardo Dottori and Crali. Crali continued to produce aeropittura up until the 1980s.
BAUHAUS.
- Was first founded by Walter Gropius in Weimar.
- The Bauhaus style later became one of the most influential currents in modern design, Modernist architecture and art, design and architectural education.
- The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.
- Important influence on Bauhaus was modernism, a cultural movement whose origins lay as far back as the 1880s, and which had already made its presence felt in Germany before the World War, despite the prevailing conservatism.
-Art as Life, the biggest Bauhaus exhibition in the UK in over 40 years.
DE STIJL.
- "The Style", also known as neoplasticism, was a Dutch artistic movement founded in 1917 in Amsterdam.
- The group's principal members were the painters Piet Mondrian (1872–1944), Vilmos Huszár (1884–1960), and Bart van der Leck (1876–1958), and the architects Gerrit Rietveld (1888–1964), Robert van 't Hoff (1887–1979), and J. J. P. Oud (1890–1963).
- De Stijl advocated pure abstraction and universality by a reduction to the essentials of form and colour; they simplified visual compositions to the vertical and horizontal directions, and used only primary colors along with black and white.
- De Stijl is also the name of a journal that was published by the Dutch painter, designer, writer, and critic Theo van Doesburg (1883–1931).
DADA.
- Was an art movement of the European avant-garde in the early 20th century.
- Claim began in Zurich, Switzerland in 1916, spreading to Berlin shortly thereafter but the height of New York Dada was the year before in 1915.The Language of Art Knowledge,
- Was born out of negative reaction to the horrors of World War I.
- This international movement was begun by a group of artists and poets associated with the Cabaret Voltaire in Zurich.
- He rejected reason and logic, prizing nonsense, irrationality and intuition. The origin of the name Dada is unclear; some believe that it is a nonsensical word.
- Theory says that the name "Dada" came during a meeting of the group when a paper knife stuck into a French-German dictionary happened to point to 'dada', a French word for 'hobbyhorse.
MOVEMENT.
- Primarily involved visual arts, literature, poetry, art manifestoes, art theory, theatre, and graphic design, and concentrated its anti-war politics through a rejection of the prevailing standards in art through anti-art cultural works.
- Dada was also anti-bourgeois and had political affinities with the radical left.
First edition of the publication DADA by Tristan Tzara; Zurich 1917.
Monday, April 14, 2014
TYPOGRAPHY SKILL
Weekly task 1.
Take picture signage, word mark or any fonts in my surrounding that usually see in my daily life.
Typography is Everywhere in Our Daily Life
Storyline:
Every morning, after i wake up from my bed, I will go brush my tooth with Colgate toothpaste for strengthens teeth and freshens breath. Not just in the morning, before I go to bed also I brush my tooth. After done shower I will roll on Nivea for Man Cool Kick Anti-Perspirant to my skin for freshness. Beside that, I spray my body with AXE rise-up Deodorant Bodyspray with zigzag path. Whenever I feel to stressful I will power on my Vinnfier speaker and hear a great song with loude bass booming in my room. Every evening I and my friends will go to the park to play badminton, as a free time activity. I will carry along my Fleet bag that contain racquet. Done with exercise, I will wash all my cloth in the washing machine and pour some Dynamo liquid detergent. With this signage all around are easy to do some thing.
Sunday, April 6, 2014
ADVERTISING CAMPAIGNS
ADVERTISING CAMPAINGS.
In business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
In business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
Commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
-The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
-Messages are usually paid for by sponsors and viewed via various old media; including mass media such as: -newspaper,
-magazines,
-television advertisement,
-radio advertisement, -outdoor advertising or direct mail; or new media such as blogs, websites or text messages
-The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
-Messages are usually paid for by sponsors and viewed via various old media; including mass media such as: -newspaper,
-magazines,
-television advertisement,
-radio advertisement, -outdoor advertising or direct mail; or new media such as blogs, websites or text messages
Often seek to generate increased consumption of their products or service through "branding", which involves associating a product name or image with certain qualities in the minds of consumers.
Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.
ADVERTISING CAMPAINGNS.
ADVERTISING CAMPAINGNS.
-Is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame of frequent flyers points.
- Critical part of making an advertising campaign is determining a campaign theme
- Sets the tone for the individual advertisements and other forms of marketing communications that will be used.
- The central message that will be communicated in the promotional activities.
- Themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
- Critical part of making an advertising campaign is determining a campaign theme
- Sets the tone for the individual advertisements and other forms of marketing communications that will be used.
- The central message that will be communicated in the promotional activities.
- Themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
ADIDAS COMPANY.
-Is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories
- Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.
- Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
HISTORY OF ADIDAS.
- Was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf.
- Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.
- The first ever piece of apparel created by adidas, was the Franz Beckenbauer tracksuit.
- Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.
- Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
HISTORY OF ADIDAS.
- Was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf.
- Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.
- The first ever piece of apparel created by adidas, was the Franz Beckenbauer tracksuit.
SUPRA COMPANY.
- KR3W is an apparel company based in Fountain Valley, California, United States (US), that specializes in skateboarding-related products. The brand was cofounded by Angel Cabada in 2002.
- Cabada was previously a partner in TSA Clothing, another skateboard apparel company, but left shortly before its demise.
- It was him who, despite of others saying negative, dumped $100,000 into Supra which gave the company a kick start.
- This is the only company which produces shoes that do not follow the aesthetics of other leading shoe producers like Nike or Adidas.
- Many shoes like Nike’s inception have copied the flagship Airforce1 sneaker of Supra.
- Skateboard, as a sport has been coming alongside these shoes since their arrival as it has helped the sportspersons take this sport to a new height.
SUPRA.
- Supra Footwear is a skate and street inspired footwear company that Angel kick started in 2006.
- Angel finally found his calling when he started making clothes with his friends.
- Cabada has somehow built one of the most daring footwear brands available and is now backed by some of the most influential
- Skaters to put up a skateboard, Chad Muska Erik Ellington, Jim Greco, Tom Penny and Antwian Dixon.
- Supra has also caught the attention of the music industries big names such as Jay-Z, Justin Timberlake and Lil Wayne.
- Fusing music, skateboarding, art and overall street sense, Supra Footwear and Supra clothing stands above the rest.
- Focusing on distinctive materials and unique designs, the quality and craftsmanship of Supra shoes and Supra hoodies is unparalleled.
- The Supra Skytop is a perfect example of a shoe built for skate and fashion.
- KR3W is an apparel company based in Fountain Valley, California, United States (US), that specializes in skateboarding-related products. The brand was cofounded by Angel Cabada in 2002.
- Cabada was previously a partner in TSA Clothing, another skateboard apparel company, but left shortly before its demise.
- It was him who, despite of others saying negative, dumped $100,000 into Supra which gave the company a kick start.
- This is the only company which produces shoes that do not follow the aesthetics of other leading shoe producers like Nike or Adidas.
- Many shoes like Nike’s inception have copied the flagship Airforce1 sneaker of Supra.
- Skateboard, as a sport has been coming alongside these shoes since their arrival as it has helped the sportspersons take this sport to a new height.
SUPRA.
- Supra Footwear is a skate and street inspired footwear company that Angel kick started in 2006.
- Angel finally found his calling when he started making clothes with his friends.
- Cabada has somehow built one of the most daring footwear brands available and is now backed by some of the most influential
- Skaters to put up a skateboard, Chad Muska Erik Ellington, Jim Greco, Tom Penny and Antwian Dixon.
- Supra has also caught the attention of the music industries big names such as Jay-Z, Justin Timberlake and Lil Wayne.
- Fusing music, skateboarding, art and overall street sense, Supra Footwear and Supra clothing stands above the rest.
- Focusing on distinctive materials and unique designs, the quality and craftsmanship of Supra shoes and Supra hoodies is unparalleled.
- The Supra Skytop is a perfect example of a shoe built for skate and fashion.
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