Copywriting for Advertising ( Radio ads)

Weekly Task.

Need to find two radio ads. with their script.

Honda Civic Hatchback Radio ads.

Image 1.

Duration 0.42 sec.

Target audience: Younger driver group, and group of person age about 30 to 40 years old.

https://www.youtube.com/watch?v=Gq1-t2dWOcU

Script.

  

   Yes Sir or Madam, if your friends it’s just brought a new Hatch that’s strangely that not the Honda Civic here something you might not want to mention,…

Don’t tell him, that the Honda Civic has been awarded the best hot hatch money can buy.

Don’t tell him, the Honda Civic has been awarded the car most worth selling on money on twice.

Don’t tell him, that the leading international studies show  that Honda are the most reliable  car on the roads, and at least 70% more reliable that what ever his bought and really..

Don’t tell him, that he could has bought a new Honda Civic Hatch for just two hundred and fourteen eight  thousand three hundred grand, its will just ruin your friendship.

Discover what so many already have.

HONDA THE POWER OF DREAM.

SFX 0.03 sec.

VICO CHOCOLATE DRINK RADIO ADS.

Image 1.1

Vico radio ads.

Duration : 0.32 sec.

Target audience: young kids.

https://www.youtube.com/watch?v=LcuTeTdrps0

Script.

 Kami suka.. Ka.. kalazatan coco jom minum Vico..

Kami suka.. Ka.. kalazatan coco jom minum Vico..

Gud gud di sini gud gud di sana GOOD sini GOOD sana semuanya GOOD GOOD,GOOD ,GOOD, GOOD, GOOD, GOOD.. AAAHHH..

Emm bestnya minum vico GOOD, GOOD, GOOD, GOOD, GOOD.

Minumlah Vico lebih vitamin, lebih mineral lebih coco dan lebih kelazatan GOOD, GOOD, GOOD, GOOD, GOOD, dalam setiap tegukkan.

V. I. C. O.   VICO…

SFX duration: 0.01 sec – 0.31 sec

Copywriting for Advertising. (Good Ads & Bad Ads)

Weekly Task.

Task 2.

Our lecturer, wanted us find two printed ads. One good printed ads and another one bad printed ads.

Good ads.

Image 1.

This printed ads is about a campaign from NHS (National Health Service).

  individual systems:

 -National Health Service (England).

 -Health and Social Care in Northern Ireland.

 -NHS Scotland.

 -NHS Wales.

This NHS ads is aiming the addicted smoker to help them stop smoking and had a healthy live.

Bad Ads.

Image 1.1

This is a Dettol ads. The ads are bad because the background of the display copy are to disturbing and doesn't  make any sense with the Dettol hand wash soap.

Why must to kill people to get the bacteria.?
May brought a negative impact to young consumers.

Copywriting for Advertising (TV commercial)

TASK 5.

Find two emotional TV commercial and two direct selling TV commercial.

Emotional TV Commercial.

McDonald's Dad Driving Baby.

Duration: 1.05 sec.

Hari Raya TV commercial by BERNAS PADIBERAS NASIONAL BERHAD.

Duration: 7.42 sec.

Direct Selling TV Commercial.

Axe Deodorant TV commercial.

Target: for men ages 18-24.

Duration: 0.30 sec.

Oreo sandwich cookies TV commercial.

Target: beyond mom and children.

Duration: 0.30 sec.

Copywriting for Advertising. (Lyric)

WEEKLY TASK.

Find the meaning behind the song or lyric.

LINKIN PARK BAND.

Link in Park – Powerless.

You hid your skeletons when I had shown you mine

You woke the devil that I thought you'd left behind

I saw the evidence, the crimson soaking through

Ten thousand promises, ten thousand ways to lose

[Chorus:]

And you held it all but you were careless to let it fall

You held it all and I was by your side, powerless

I watched you fall apart and chased you to the end.

I'm left with emptiness that words cannot defend

You'll never know what I became because of you

Ten thousand promises, ten thousand ways to lose

[Chorus: x2]

And you held it all but you were careless to let it fall

You held it all and I was by your side, powerless

Powerless [x2]

Meaning.

This song tell me about, a couple or a married couple had a lot to fight for to give the love once happy. But to fight for it has many challenges. Lose hope when love once was gone and cannot do anything right, cannot see through when problem occur, broken promises. Try to fix the problem but cannot make a change.

But at the end, every thing what we fight for, it worth to be fight for it.. 

Copywriting for Advertising ( 10 taglines & slogan)

TASK 2

10 TAGLINE.

HONDA - The Power of Dreams.

Intel – Intel inside.

Apple – Think different.

AirAsia – Now Everyone can fly.

 DELL – The power to do more.

BMW – The Ultimate Driving Machine.

Panasonic - Idea for life

Emirates - Hello Tomorrow.

DIGI – Always the smarter choice.

D’Herbs – Terlajak Laris.

10 SLOGAN.

M&M - "Melts in your mouth not in your hands"

Kellogg's FROSTED FLAKES - THEY'RE GR-R-REAT!

Skittles - Taste the rainbow.

MAYBELLINE NEW YORK - MAYBE IT'S MAYBELLINE.

REXONA-  "Take The Risk"

Energizer - Keep going and going and going.

HARLEY-DAVIDSON - American by birth. Rebel by choice.

Oreo - Twist, Lick, Dunk..

Volkswagen - Drivers wanted.

VISA - It's everywhere you want to be.

Copywriting for Advertising (Essay about me)

TASK 1

Making short essay about my self.

    My name Muhamad Syafiq Bin Ramlam. I am 20 years old. What I see in the last 2 years, I have to through all the problem by myself, to build more conscious in what I doing. Past few month, I have been in academic problem, which is dint attend for my class, submit the assignment late. This problem help me to realise that, if I doing it again might have caught me in much trouble in my academic result. Furthermore, I also have some weakness that you might know, is I am a gamers, so I play a lot of games that myself to gaming addicted, another is lazy to wake up early in the morning. This problem are to serious because, if I sleep late I will overslept, and miss the whole day not doing anything just playing games at home. That was my weakness, so my strength are in my work I usually do it in detail, slow pace work but still have and outcome. Other else, on my semester break, I be a shepherd part of the routine, to take care of the goat. This is my family business, every part of the family member take part of it to give and comfort hospitality to the goat.

Image 1

Image 1.1

Image 1.2

Copywriting for Advertising (Background)

Week 2

Copywriting Agency.

  A business that provides writing and editing services to businesses and other organizations. Like individual copywriters, copywriting agencies may offer writing on a for-hire or per-project basis.

  Copywriting agencies often offer the services of many staff members, These services include but not limited to 
- writing,
- editing,
- content or marketing consulting,
- branding,
- naming,
- scriptwriting,
- speechwriting,
- information architectural,
- print and web design and layout,
- software development,
- social networking consulting and implementation,
- project management. 

Advertising Agency

   Ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.
  is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotion for its clients.

TYPE OF ADVERTISING AGENCY.

        Full services agencies.

Creative agencies.

• Specialize agencies.
• In - housed advertising agencies.
• Digital agencies (known as interactive agencies or new media agencies).
• Search engine agencies (known as SEO agencies).
• Social media agencies.
• Healthcare communications agencies.
• Medical education agencies.
• Other agencies.
• 
  
• AGENCY DEPARTMENTS.
• 
  

Creative department.

- The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis.

Account services.

- Agencies appoint account executives to liaise with the clients. The account executives need to be sufficiently aware of the client's needs and desires that can be instructed to the agency's personnel and should get approval from the clients on the agency's recommendations to the clients. Creativity and marketing acumen are the needed area of the client service people.

Media buying.
- The media services department's employees are the people who have contacts with the suppliers of various creative media. For example, they will be able to advise upon and negotiate with printers if an agency is producing flyers for a client.

Ideas Generation and Development In Art and Design.

Differents Ornament

Islamic

 The sources for both the shapes and the intricate patterns already existed in late antiquity among the Greeks, Romans, and Sasanians in Iran.  In terms of their abstractness, repetitive motifs, and symmetry, geometric patterns have much in common with the so-called arabesque style seen in many vegetal designs.  The four basic shapes, or "repeat units," from which the more complicated patterns are constructed are: circles and interlaced circles; squares or four-sided polygons; the ubiquitous star pattern, ultimately derived from squares and triangles inscribed in a circle; and multisided polygons. However, that the complex patterns found on many objects include a number of different shapes and arrangements, allowing them to fit into more than one category.

Ideas Generation and Development In Art and Design.

 Week 2

Ornament (art)

 Decoration used to embellish parts of a building or object. Large figurative elements such as monumental sculpture and their equivalents in decorative art are excluded from the term; most ornament does not include human figures, and if present they are small compared to the overall scale. Can be carved from stone, wood or precious metals, formed with plaster or clay, or painted or impressed onto a surface.

   A wide variety of decorative styles and motifs have been developed for architecture the applied arts, including pottery, furniture, metalwork. In textiles, wallpaper and other objects where the decoration may be the main justification for its existence, the terms pattern or design are more likely to be used.









Function of Ornament.

 Is the by-product of this process, through which architectural material is organized to transmit unique affects. Help us to identify and locate, tell or communicate, remind and organise our action, they guide our attention, express and individualise, can generate an experience, beautify as well as re-present.

Element of Design in Ornament.

   Geometric motifs consist of such abstract forms as dots, lines, broken lines, zigzags, cross-hatching,circles, rhombuses, polygons, stars, crosses, or spirals.

        Floral ornament uses flowers, and fruits; examples of such ornament are the lotus, papyrus, palmette, and acanthus designs. Zoomorphic ornamentemploys stylized depictions of real or imaginary animals. Human figures, architectural elements, weapons, and various signs and emblems(heraldry) are also used as motifs in ornament.