syafiq: Visual Communication In Art and Design. ( DVI 2034)

Visual Communication.

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Communication through a visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon.
Trains designers for the communication needs of industry and society.
Encourage innovative visual ideas that inform, interpret, instruct or persuade the intended user across the spectrum of application.

ELEMENTS OF DESIGN.

Line.

Is a mark between two points.Lines can be used for a wide range of purpose: stressing a word or phrase, connecting content to one another, creating pattern and much more.

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Color.

Is used to generate emotions, define importance, create visual interest and more. CYMK is a subtractive color; RGB is additive color.

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Texture.

Relates the to surface of an object; the look of feel of it. Concrete has a rough texture; drywall has a smooth and subtle texture. Using texture in design is a great way to add depth and visual interest.

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Size.

Is how small of large something is; a small shirt vs an extra large shirt. Use size to define importance, create visual interest in a design.

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Space.

Is the area around or between element in a design. It can be used to separate or group information; lead the eye through a design and more.

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Value.

Is how light or how dark an area looks. A gradient, shown above, is a great way to visualize value - everything from dark to white, all the shade in-between, has a value.

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PRINCIPLES of DESIGN.

Contrast.

Unique elements in a design should stand apart from one another. one way to do this is to use contrast. Good contrast in design - which can be achieved using elements like color, tone, size and more.