Thursday, April 23, 2015

Critical Study in Art and Design (DCC 2084)

Image 1.

Road safety advertisement.

Description
- Use an in image of car falling into the liquor bottle.
- Many car were dump in the liquor bottle.
- Material that used: Folded a4 paper, 2 string, 2 pair of paper clip, strong typeface.
- Abstract element: the bright color of the liquor,repetition image of car.
Analysis
- used the space well and 
- used bright color to highlight the liquor in the bottle.
- simple typeface with strong message.
- used the image of the bottle as the point to the audience understand what happen when drink while drive.
- the repetition image of the car falling down into the bottle, to support the intend of the massage. 
Interpretation
- create awareness and intentions to all the drivers.
- the artist want all drivers don't drink while driving, and it may caused death of the love once.
- clues that i see is the strong typeface, image of the liquor bottle and the falling car. Judgement
- this road safety advertisement are related to social function of art, that influenced the collective behavior of people.



Image 1.2
Vodka bottle designed by Jose Luis Garcia Eguiguren.

Description
- Mix connection and vodka fruit blend.
- Contain emotions such as love, sadness, happiness, fear and anger.
- Mixed emotions cocktails evokes an emotion that change your attitude.
- color-full bottle design.
- spiral from top to bottom bottle.
Analysis
- used the element of design spiral line.
- used color to create and visualized of emotion.
- the proper alignment v shaped order.
- interest with the spiral design and color.
Interpretation
- based on emotion and feeling.
- sell emotions through a product.
- new variety of drink mixing cocktails.
- clues is the typeface at the bottle and the label that show the intention to sell the product.
Judgment
- my understanding of this product are its related to social function of art in form of personal for above the age, in social to attract attention among the drinker. Make more enjoy to feel the mixing cocktails vodka for new experience.


Image 1.3

 Five Minutes of Pure Sculpture by Anthony McCall.

Description
- light installation.
- illusion 3-dimension shaped.
- digital projection light.
- solid  light films.
- haze and light.
- used element of design of shape with stylization and design representation.
Analysis
- contrast in the installation.
- strong composition.
- transformed an old railway station to a cinema space.
- fill with haze and veils of light.
- dark place make the light and haze completed the art.
Interpretation
- make the audience shock and wonder how.
https://www.youtube.com/watch?v=qsGWjpfxa8c
Judgement
- on this art work are really true class and beautiful, this light installation related with social function, in a sense the works of art perform. its also show some physical function in connected with the effective operation in criteria of efficiency, appearance and appeal.



Image 1.4

Miniature House by Vesna Gusman.

Description
- clay miniature house sculpture.
- solid shaped house.
- stretch element.
- texture on the surface of the house.
- contrast have tone and value, proper alignment.
- space between the model house, different sizes, and more shaped.
Analysis
- semantics form the symbolic small house villages.
- show naturalism.
- with the type of miniature house design are more likely people watch because of the element and principle that the artist used.
Interpretation


Judgement

















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