ADVERTISING CAMPAINGS.
In business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
In business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.
Commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
-The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
-Messages are usually paid for by sponsors and viewed via various old media; including mass media such as: -newspaper,
-magazines,
-television advertisement,
-radio advertisement, -outdoor advertising or direct mail; or new media such as blogs, websites or text messages
-The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
-Messages are usually paid for by sponsors and viewed via various old media; including mass media such as: -newspaper,
-magazines,
-television advertisement,
-radio advertisement, -outdoor advertising or direct mail; or new media such as blogs, websites or text messages
Often seek to generate increased consumption of their products or service through "branding", which involves associating a product name or image with certain qualities in the minds of consumers.
Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.
ADVERTISING CAMPAINGNS.
ADVERTISING CAMPAINGNS.
-Is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame of frequent flyers points.
- Critical part of making an advertising campaign is determining a campaign theme
- Sets the tone for the individual advertisements and other forms of marketing communications that will be used.
- The central message that will be communicated in the promotional activities.
- Themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
- Critical part of making an advertising campaign is determining a campaign theme
- Sets the tone for the individual advertisements and other forms of marketing communications that will be used.
- The central message that will be communicated in the promotional activities.
- Themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
ADIDAS COMPANY.
-Is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories
- Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.
- Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
HISTORY OF ADIDAS.
- Was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf.
- Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.
- The first ever piece of apparel created by adidas, was the Franz Beckenbauer tracksuit.
- Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.
- Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
HISTORY OF ADIDAS.
- Was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf.
- Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.
- The first ever piece of apparel created by adidas, was the Franz Beckenbauer tracksuit.
SUPRA COMPANY.
- KR3W is an apparel company based in Fountain Valley, California, United States (US), that specializes in skateboarding-related products. The brand was cofounded by Angel Cabada in 2002.
- Cabada was previously a partner in TSA Clothing, another skateboard apparel company, but left shortly before its demise.
- It was him who, despite of others saying negative, dumped $100,000 into Supra which gave the company a kick start.
- This is the only company which produces shoes that do not follow the aesthetics of other leading shoe producers like Nike or Adidas.
- Many shoes like Nike’s inception have copied the flagship Airforce1 sneaker of Supra.
- Skateboard, as a sport has been coming alongside these shoes since their arrival as it has helped the sportspersons take this sport to a new height.
SUPRA.
- Supra Footwear is a skate and street inspired footwear company that Angel kick started in 2006.
- Angel finally found his calling when he started making clothes with his friends.
- Cabada has somehow built one of the most daring footwear brands available and is now backed by some of the most influential
- Skaters to put up a skateboard, Chad Muska Erik Ellington, Jim Greco, Tom Penny and Antwian Dixon.
- Supra has also caught the attention of the music industries big names such as Jay-Z, Justin Timberlake and Lil Wayne.
- Fusing music, skateboarding, art and overall street sense, Supra Footwear and Supra clothing stands above the rest.
- Focusing on distinctive materials and unique designs, the quality and craftsmanship of Supra shoes and Supra hoodies is unparalleled.
- The Supra Skytop is a perfect example of a shoe built for skate and fashion.
- KR3W is an apparel company based in Fountain Valley, California, United States (US), that specializes in skateboarding-related products. The brand was cofounded by Angel Cabada in 2002.
- Cabada was previously a partner in TSA Clothing, another skateboard apparel company, but left shortly before its demise.
- It was him who, despite of others saying negative, dumped $100,000 into Supra which gave the company a kick start.
- This is the only company which produces shoes that do not follow the aesthetics of other leading shoe producers like Nike or Adidas.
- Many shoes like Nike’s inception have copied the flagship Airforce1 sneaker of Supra.
- Skateboard, as a sport has been coming alongside these shoes since their arrival as it has helped the sportspersons take this sport to a new height.
SUPRA.
- Supra Footwear is a skate and street inspired footwear company that Angel kick started in 2006.
- Angel finally found his calling when he started making clothes with his friends.
- Cabada has somehow built one of the most daring footwear brands available and is now backed by some of the most influential
- Skaters to put up a skateboard, Chad Muska Erik Ellington, Jim Greco, Tom Penny and Antwian Dixon.
- Supra has also caught the attention of the music industries big names such as Jay-Z, Justin Timberlake and Lil Wayne.
- Fusing music, skateboarding, art and overall street sense, Supra Footwear and Supra clothing stands above the rest.
- Focusing on distinctive materials and unique designs, the quality and craftsmanship of Supra shoes and Supra hoodies is unparalleled.
- The Supra Skytop is a perfect example of a shoe built for skate and fashion.
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